broom inc.

Ja|En

Who we are

We are broom,
a integrated product design studio.

"broom" is a design studio based in Tokyo that specializes in offering a comprehensive package of design services that include associated content and visual in addition to the products themselves. Our work revolves around the elements of "design" "brands" and "businesses", We consider different ideas and angles and bring things together in a cohesive manner. At the same time, we hope to inspire better communication and hands-on experiences by developing systems that can enhance the growth of businesses and through other interesting means that do not yet exist. Currently, we are involved in a wide variety of product-based projects ranging from the planning and styling of industrial products, furniture, and consumable goods, to their brand development and business planning.

broom inc.|Studio

What we do

1. Products

We are involved in the planning and design of various "products" regardless of their categories, business types, and production methods, ranging from commercial to promotional items, handicrafts to mass-produced goods, as well as products in both B-to-C and B-to-B settings. Even in cases where we are dealing with individual products, we are able to draw on our expertise in building frameworks and branding to create an effective niche within the entire system of companies and businesses. At the same time, we are always on the lookout for exciting ways to make products stand out to the rest of the world. We believe that bringing new values and identities to products is also an important role of "design.”

#Branding

#Planning

#Marketing

#Contents & Service

2. Branding

In the case of product brands, we often provide long-term support not just during the business' initial launch but in its development phase as well, which ranges from setting up the necessary frameworks to design and direction assistance during business operations. We begin by conducting extensive research on our client and the industry in question before formulating a plan with a clear idea of what it would take to be successful. An important part of our job is to identify triggers in casual communication and new perspectives that have evolved over a period of time, and integrate these elements into our creative work.

#Concept making

#Product design

#Prototyping

#Package & PR tool

3. Experiences

broom is also engaged in various other tasks besides work commissioned by our clients, including setting ourselves up to carry out the entire range of our support operations as well as organizing, sharing, and putting our ideas to work. The role played by "production" in the modern industry is merely a part of the whole. In fact, there is a lot more work that needs to be done, including planning and design, building the brand, management of the inventory and retail spaces, handling of the media, social media operations, development of sales channels, and the layout of websites and exhibitions. That is why we are committed to working in teams to deepen our knowledge in everything related to products in order to acquire an expansive understanding of manufacturing, which includes its various management-related aspects.

#UX design

#Exhibition

#Installation

#R&D

broom inc.|Studio

Company

Trade name: broom inc.
Establisbed: August 21 ,2018
Founder: Takumu Imoto, Ryosuke Sakamoto
Address: zip 107-0062, La scena Minamiaoyama #303,
2-2-6 Minamiaoyama Minato-Ku, Tokyo, Japan
E-mail: info@broom-studio.com

People

broom inc.|Takumu Imoto

Takumu Imoto

CEO, Partner / Creative director, Product designer

Born in 1992 in Matsuyama, Ehime Prefecture. Majored in architecture in high school and product design in technical school. Saw potential in an integrated design approach and self-studied branding and design management. Independently started a business in '14. Engaged in various designs and directions from the early stages of the service to sales. In '17, established broom with Sakamoto and became incorporated in the next year. Carries out activities with multiple perspectives as the foundation through a wide range of fields such as concept development, strategy planning, flat/three-dimensional design, and branding.

broom inc.|Ryosuke Sakamoto

Ryosuke Sakamoto

CTO, Partner / Spatial director, Designer

Born in 1989 in Sano, Tochigi Prefecture. In his early childhood, he spent his time making models at the carpentry shop that his grandparents managed and devoting himself to oil painting. Learned space and three-dimensional design at the Department of Environmental Design at Tama Art University. After graduating, worked at an interior design office, working on the design of commercial facilities, offices, exhibition spaces, and so on. In '17, established broom with Imoto and became incorporated the next year. Takes part in planning various projects with a focus on his firm foundation in technical design, engineering, and art, as well as his knowledge of spatial design.