Paper Joint Basket

What we did

Planning, Product design, Package design, Experiment

Information

Own project
Creative direction : Takumu Imoto
Planning, design : Takumu Imoto, Ryosuke Sakamoto
プラモデルのように組み上げて使う紙のバスケット

A paper basket assembled for use, akin to a plastic model kit

“Paper Joint Basket”は、使い手が部材を組み上げることで完成する紙製のバスケットです。薄さ8mmのパッケージに入った平らな状態から、樹脂製品のような立体へと立ち上がる様は、さながらプラモデルのようで、組み上げる過程を楽しめることに加えて、輸送コストを抑えることにも寄与しています。企画、設計、生産、展示、販売まで、その全てをbroom社内で行ったプロダクトで、国内外で様々な評価の機会をいただきました。

"Paper Joint Basket" is a basket made from paper that is completed by the user assembling the parts together. With a three-dimensional appearance like a resin-based product that emerges from a flat state in an 8mm-thin package, just like a plastic model the product offers the enjoyment of assembly and contributes to reduced transportation costs. We managed every aspect—planning, designing, production, exhibition, and sales—internally at broom for a product that received recognition both domestically and internationally.