GENERAL PEARL_Tools

What we did

Creative direction, Planning, Package design, Graphic design, Copy writing

Information

Partner : General Pearl co,.
Creative direction, design : Takumu Imoto
Photography : Kohei Komatsu
真珠を知る・選ぶ・買う・所有する、その一連の体験を高めるツール類

Tools for understanding, choosing, buying, and owning pearls

broomがリブランディングを手掛ける真珠加工大卸「GENERAL PEARL」の各種ツール。その企画・設計を担当しました。製品ケースから、外箱、紙袋、ギフト用リボン、配送用ボックス、真珠自体の知識やGENERAL PEARLの真珠評価方法などについてまとめた冊子数種、名刺や封筒などのコーポレートツールまで、真珠を知る・選ぶ・買う・所有する、その一連の体験を高めるために、様々なツールを一貫性のある表現で貫き、制作しました。

We handled various tools for the rebranding of the wholesale pearl processing company "GENERAL PEARL". We were responsible for the planning and design. From product cases, outer boxes, paper bags, gift ribbons, shipping boxes, to several booklets summarizing knowledge about pearls themselves and the pearl evaluation methods of "GENERAL PEARL", and corporate tools such as business cards and envelopes, we consistently created a range of tools in a coherent expression to enhance the entire experience of understanding, choosing, buying, and owning pearls.